Melbourne · Australia-Wide
I help purpose-driven organisations and B2B teams win more of the right work — through smart bid strategy, compelling proposals and practical sales enablement.
Wellard Executive is a boutique consultancy based in Melbourne, partnering with organisations across Australia to improve how they pursue, position for and win complex work. Drawing on over 20 years in high-stakes administration, bid management and SaaS — clear thinking, strategic research and hands-on delivery.
What I Do
From bid strategy through to final submission — and everything in between. Each engagement is scoped to what you actually need, not a package you have to fit into.
For teams who want to win more of the right opportunities.
Structured guidance before and during the tender so your response is targeted, compliant and clearly differentiated.
Ideal for: SMEs, SaaS & service providers
Move earlier than the RFT — shape the opportunity.
Practical insight into buyers, markets and competitors to support stronger decisions and clearer positioning.
Ideal for: Established suppliers lifting win-rates
When it matters and capacity is stretched.
An extra pair of senior hands across the full lifecycle or selected stages — keeping your voice while strengthening structure, clarity and impact.
Ideal for: Teams with limited internal capacity
Turn "good enough" into tools that win work.
Refine and standardise the documents that sit around your bids — focused on readability, consistency and alignment with how buyers assess value.
Ideal for: Organisations standardising their pipeline
Beyond heroic last-minute efforts.
Design and embed a practical approach that fits your size and culture — making bidding less chaotic and more predictable.
Ideal for: Organisations building repeatable systems
The Approach
Based in Melbourne, working with clients across Australia via video, shared documents and your existing tools.
One-off projects, retainers or overflow support around your internal team. Shaped to what you need.
Clear deliverables, timelines and investment agreed upfront. Fixed-price or time-and-materials.
Deadline-driven, audience-focused and always asking: "What does this buyer actually need to see to feel confident?"
Book a short introductory call to discuss your current bids, pipeline or document challenges — and whether Wellard Executive is the right fit.
Book a 20-Minute Intro Call
About
Bids & Tenders Manager · Melbourne
Wellard Executive is led by Loretta Wellard — a Melbourne‑based Bids & Tenders Manager with over 20 years' experience across administration, stakeholder engagement and complex document delivery.
Loretta has worked across government, enterprise and community‑focused sectors — including infrastructure, transport, utilities, disability services and SaaS — leading end‑to‑end bid and proposal responses spanning opportunity identification, capture planning, response strategy, content development and submission management.
Previous experience includes coordinating large volumes of time‑sensitive documentation, working closely with executives and technical teams to turn ideas and operations into clear narratives, and supporting local government and community‑focused organisations.
Known for being calm under pressure, highly organised and relentlessly audience‑focused — always asking, "What does this buyer actually need to see to feel confident?"
A 20-minute conversation is all it takes to find out if we're a good fit.
Book an Intro Call